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ApsloCRM
A simple, modular, user-friendly CRM designed to be integrated into real workflows rather than sit beside them, built after off-the-shelf tools kept forcing a sales-pipeline shape onto project-based work.
The problem
Generic CRMs assume a linear sales pipeline. Project-based businesses don't work that way, enquiry, scoping, quoting, production, installation and sign-off all need tracking, and bending the process around the tool costs more than it looks.
What I built
A lightweight CRM with modular pieces you can switch on as needed, tracking leads and client projects the way the business actually runs.
Outcome
Used internally on live client projects; the modular approach means it adapts to each engagement instead of asking each engagement to adapt to it.